Publishers and advertisers can now coexist without interacting with expensive middlemen who collect and profile user data.īrave Ads is now available in five countries-US, Canada, France, Germany, and UK. In line with Brave’s aim to make the internet better through reformed and proper online advertising, the ad platform radically changes the current economic structure of advertising. Related: LA Times begins accepting crypto tips as a verified Brave Browser publisher Value For Advertising Dollarsīrave says that advertisers on Brave Ads are assured that their ads are actually being watched by the desired target audiences who are interested, since watching the ads is totally optional. Source: Brave BrowserĪccording to Eich, this does not mean that advertisers will not get value for their money, because message matching and targeting still happen, albeit exclusively on the user’s device, without any information going to any other party including Brave. The system does not use data compiled from user activity over time to target audiences. The revenue is split 70:30 between viewers and Brave respectively, and earnings will be paid out in Brave’s Basic Attention Token (BAT) directly to the user’s wallet.īrave Ads users get a non-intrusive notification on their desktop anytime there is an ad to watch, and they can always choose to view the ad or ignore. With Brave Ads, users can now opt to watch ads while using the internet. The current Brave browser has in-built ad blockers leading to better user experience with the browsers. Privacy by design and no tracking are integral to our mission to fix the Web and its funding model.” “With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention. Speaking at the launch, Brendan Eich, CEO of Brave Software said: The new platform which went live today reportedly counts among its advertisers brands like Vice, Home Chef, ConsenSys, Ternio BlockCard, M圜rypto, eToro, BuySellAds, TAP Network, The Giving Block, AirSwap, Fluidity and Uphold.
Web users can now get paid in Basic Attention Token (BAT) for viewing ads as Brave Technologies has launched its long-awaited ad platform which compensates users for watching ads.
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